Moo-ving On Up: Lessons from the PURPLE COW 🐄 ❗️

Why You Need The Purple Cow

Whether you are marketing a product or service to consumers or corporations, the sad truths about marketing are that :

• [ ] Most people can’t buy your product – they don’t have the money, don’t have the time, or simply don’t want it.
• - [ ] If consumers don’t have enough money to buy what you are selling at the price you are selling for it for, you don’t have a market for your product or service is invisible
• - [ ] If consumers don’t have time to listen to and understand your marketing pitch, Your product or service is invisible to them.
• - [ ] If consumers take the time to hear your pitch but decide they don’t want what you are selling, you are not going to be successful.

So Many Options 👇🏽

.Most people who might buy your product or service will never hear about it. These days , people have so many options for getting information that they aren’t easily reached by the mass media. Busy consumers ignore unwanted messages.

. A remarkable idea that spreads like a virus – an “ideavirus” – is hard to spread to consumers who are satisfied . And since marketers have overwhelmed consumers with too much of everything, people are less likely to tell a friend about a product unless they are sure the friend wants to hear about it.

This holds true for business and industrial products as well as for consumer products. People who buy for businesses – whether it is advertising, parts , services, insurance, or real estate – simply aren’t as needy as they used to be. The marketers who got to them before you have a huge advantage – they are already there , and the customer is satisfied. If you want to grow your market share or launch something new, you face some daunting challenges.

• [ ] Consumers aren’t as likely to have obvious, easily solved problems that your product or service will fix .
• - [ ] Consumers are hard to reach because they are overwhelmed with information and will tend to ignore you .
• - [ ] Satisfied customers are less likely to tell their friends.

Thanks for reading! I’d love to hear your feedback. Let me know your thoughts in the comments .

Keep in touch ❗️

Until next then by from Anjana Cleetus 👋🏽