Moo-ving On Up : Lessons from The PURPLE COW 🐄❗️

The New P is Purple Cow: Standing Out in a Crowded World

Have you ever been driving down the road and seen a cow? Most likely, you barely registered it. Cows are familiar creatures, nothing special. But what if you saw a purple cow? Now that’s something you wouldn’t forget!

This is the idea behind Seth Godin’s book, The Purple Cow. In a world overflowing with products and services, being ordinary is the same as being invisible. Companies used to rely on the traditional marketing mix (often referred to as the 4 Ps: Product, Price, Promotion, and Place) to get noticed. But in today’s crowded marketplace, those tactics just don’t cut it anymore.

Enter the Purple Cow.

The Purple Cow represents the need for remarkableness. It’s about creating products or experiences that are so unique, innovative, or delightful that they stop people in their tracks. Just like a purple cow, they become memorable and worth talking about.

. At a certain point in the evolution of marketing,it became clear that following the P’s just isn’t enough. The book tells about a new P – Purple Cow – that is extremely important to marketers in today’s fast- paced, highly competitive business environment. Purple Cow refers to a product or service that is different from the rest and somehow remarkable. Purple Cow tells about the why , the what , and the how of remarkable

The Purple Cow concept isn’t just for businesses. Individuals can also benefit from embracing the idea. How can you make yourself remarkable in your career or personal life?

By being the Purple Cow, you stand out, get noticed, and create something truly meaningful. In a world of beige, be the purple!

Thanks for reading! I’d love to hear your feedback. Let me know your thoughts in the comments .

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Until next then by from Anjana Cleetus 👋🏽