Shape Psychology In Branding

Here is how your can use Shape Psychology to influence how people see your brand.

Use shapes to evokes specific emotions.

Circles are known to represent friendliness, unity and commitment.

Squares represent strength, trust and security.

Triangles signify motion ,progress and balance.

Organic shapes evoke warmth, comfort and are often associated with brands like Apple and Dove.

By aligning your brand design with the desired emotions you’ll impact your customers perceptions significantly.

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Until next then by from Anjana Cleetus 👋🏽